Axonn Selects LaunchIt Public Relations
Company ramps up production of asset tracking hardware
(San Diego, CA) May 25, 2006: LaunchIt Public Relations, a full-service marketing communications agency specializing in transportation technology, has been selected by Covington, La.-based Axonn LLC to support the Company’s marketing and public relations needs.
The only manufacturer with exclusive rights, and over 60 patents and patents pending, to build hardware for the Globalstar Simplex Data Network to be used for the tracking and monitoring of fixed and mobile remote assets, Axonn currently has over 50,000 units in operation.
Distributed worldwide through a channel of more than 100 product integrators and data service providers, Axonn hardware, known as AXTracker®, is used by such well known companies as GE Equipment Services as part of its asset tracking product offering, Oceans Blue Satellite Service, a major contributor to the development of Canada’s satellite communications data infrastructure for the commercial marine industry, Axscend Ltd., a provider of street level mapping and asset management solutions throughout Europe and Montana-based Orbit One for its OrbiTRAX® asset monitoring solution, which recently used 10,000 of Axonn’s AXTracker units to track assets for federal, state and private agencies dedicated to the Hurricane Katrina and Rita response efforts.
“We hired LaunchIt because we needed a public relations company that not only has an understanding of asset tracking technology but understands the key role it is playing in the entire supply chain,” stated Jon Shapiro, director of channel marketing and business development at Axonn. “Since the name of our product is typically changed by our Axonn service providers, we are looking to LaunchIt to provide us with the appropriate coverage and recognition we need to continue to grow our business.”
Globalstar has offered simplex data in the U.S. and Canada since 2003, and throughout Europe, the Middle East and across the north Atlantic region since early 2005. Globalstar also recently announced expansion of simplex data coverage into parts of South America, Australia and the Asia Pacific region. Simplex data is one of the fastest growing company segments with the number of Globalstar simplex subscribers increasing in 2005 by approximately 300%.
About Axonn
Headquartered in Covington, Louisiana, AXONN has been committed to the research, development and commercialization of satellite and radio frequency-based hardware for the tracking and monitoring of fixed and mobile remote assets since 1985. As the exclusive provider of hardware for the Globalstar Simplex Data Network, Axonn has over 11 million units in operation. Axonn’s focus is to provide cost efficient, low power; ultra-reliable, secure monitoring devices that help solve a variety of problems in a variety of markets.
About LaunchIt Public Relations
Founded in 2000, LaunchIt Public Relations specializes in transportation technology and the role it plays in supply chain management. Located in San Diego, California, LaunchIt has grown from a public relations-only firm to a full-service marketing firm by utilizing strategic relationships with other creative agencies, most of which have existing transportation technology experience. For more information see www.launchitpr.com
Media Contact:
Susan Fall
LaunchIt Public Relations
858-490-1050
susan@launchitpr.com
